top of page
  • Clare Jennings


In recent years, one emerging beauty trend has both simultaneously delighted the masses and caused more than a few raised eyebrows. The demand for perfectly groomed eyebrows continues to grow in popularity, with images of immaculately styled brows dominating social media feeds and the pages of fashion magazines on a regular basis. Using online tutorials, women have thrown themselves into experimenting with eyebrow shaping and makeup with varying degrees of success. In some instances, it would appear that some things are best left to the professionals, and it is perhaps the presence of ‘eyebrow fails’ and negative media coverage of the ‘Scouse Brow’ that deters some people from indulging in some eyebrow maintenance. It is therefore no mistake that eyebrow treatments are viewed as the preserve of the young by older women, who do not see themselves as the perfect candidates for a specialist brow treatment. Which, in actual fact, they are.

There are often so many contradictory beauty ‘rules’ when women reach a certain age. From the length of your hair, to the length of your skirt, it would seem that society has certain expectations of how older women should look and behave when it comes to appearances. Combine this with a beauty industry bombarding women over fifty with messages to fight signs of ageing, it’s no wonder that older women tend to think that beauty treatments are best left to the younger generation. But, as women do we really need to battle against fine lines or combat grey hair? Just because you’re getting older doesn’t mean you need to get ready for a retirement of cosmetic conflict. Surely all the stress created by worrying about lotions and potions that promise to make you look ten years younger, might actually contribute to the spread of fine lines. At Sofia Rose we celebrate all kinds of beauty. We are pro-ageing, not anti-ageing. Our clients break the rules and make their own to look and feel fantastic. Based in a home salon, we provide individual treatments in a private and relaxing environment. Through our friendly 1:1 consultations, we can discuss your preferences and the ways we can enhance your features, identifying what makes you unique and answering any questions or concerns you may have about the treatment. We can help make the most of a characterful face with our expert beauty treatments designed to work with your natural features, and not against them.

Steering well away from the bold, heavy lines of the dreaded ‘Scouse Brow’, the High Definition Brow treatment uses subtle tinting methods to complement skin tone, hair colour and eye colour. Then, through a process of waxing, threading, trimming and delicate makeup, your natural brows are carefully shaped using High Definitions Brows exclusive mapping formula, leaving you with the appearance of wider eyes and an accentuated bone structure. The expertise of High Definition Brows master stylists means that they have the know how to take on even the toughest of brows challenges. Specialist stylists like Jen at Sofia Rose Beauty can lift, naturally darker brows to complement hair that is now lighter or softening bristly eyebrow hairs; by lightening the brows first it can also help white or grey hair grab the tint better, which has up until now be notoriously difficult to colour.

Brows with greater definition and a fuller appearance can instantly make you appear younger, and the complete HD process results in a spectacular age-defying look.

So, if you’re looking for a non-invasive treatment that enhances your natural features, gives you a youthful appearance and makes you feel more confident, contact Jen, a High Definition Brows Master Stylist at Sofia Rose Beauty for a no obligation chat.

It's clear to see why the HD Brows treatment has been referred to as a mini-facelift!


Before and afters on this page have kindly been provided by fellow HD Stylists, highlighting some of our favourite age defying transformations for a more mature beauty shopper.

272 views0 comments

Recent Posts

See All
bottom of page